Visualize your enterprise digital strategy with a content ecosystem map.
Mapping Content Ecosystems
If your team or organization is overwhelmed by content chaos, a content ecosystem map might be just the thing. Content ecosystem maps are snapshots of your digital strategy and what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology—and how it all interacts.
This workshop will teach you how to use ecosystem maps to verify (or bust) assumptions, imagine new possibilities, scope projects, document vocabulary, and coordinate understanding between stakeholders. The map-making process can reveal where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.
This course helped me level up my skills in making sense of complexity. It’s a valuable skill and applicable in all kinds of content chaos scenarios.
– Kailey, Content Strategist and 2023 MCE Workshop Participant
What we cover
strategic alignment, current state analysis, future state design, governance, content models, visualizing strategy, concept modeling, mental modeling, discovery, stakeholder management, cross-functional collaboration, website redesigns, website consolidations and migrations, rebrands
What’s included
Access to lecture and Q&A recordings, presentation slides, worksheets and planning templates, recommended reading and resources list, bonus material from past workshops. Plus:
- The latest draft of the Content Ecosystem Mapping Handbook, an ebook with tips and guidelines to help you put the lessons of the workshop to work and operationalize the methodology in your agency or design practice.
- The ecosystem mapping canvas, a starting point for your own mapping projects, as a PDF and Miro file (requires paid Miro account to import). The template can be used as reference to quickly rebuild in a tool of your choice.
- A tip sheet of Scott’s top concept diagramming tips.
Who it’s for
agency strategists and consultants, in-house content strategy teams, website design and build teams, anyone working on complex information spaces, teams planning website migrations or redesigns, strategy-minded OOUX’ers
Upcoming Editions
Currently-scheduled public offerings of the Mapping Content Ecosystems training workshop.
Americas/Workday
November 13–14, 2023
Monday & Tuesday
Save My Spot
🧭 Mapping Content Ecosystems
Early registration pricing ends September 29.
New York: 11:00am to 3:00pm
San Francisco: 8:00am to 12:00pm
Chicago: 10:00am to 2:00pm
London: 4:00pm to 8:00pm
Learn more about the format, materials, pricing table, and discount opportunities on the workshops overview page.
Add-On: Expert Lunch & Learn
Any company that sends someone to a workshop in 2023 can add a private Q&A or lunch-and-learn session at a discount of over half my usual in-house speaking fee. You could schedule the session before the workshop to help your team map out learning goals, or schedule it for after to add an expert perspective during your after-action planning. Please contact me if you’re interested in this opportunity.
Public Workshop Format
Each workshop consists of two online training sessions lasting four hours each, held on consecutive days. The training is live and interactive, delivered via videoconferencing and an online whiteboard space. It’s a similar experience to an in-person training, except you don’t have to travel and can wear comfy clothes!
A maximum of 20 participants will be in each workshop; typically fewer.
Learn more about my workshops. Format and timing can be customized for private & in-house training events.
Make content ecosystem mapping part of your team’s toolbox.
Have questions about group pricing, in-house workshops, or something else? Let’s talk.
Host Mapping Content Ecosystems as an in-house training for your team, agency, or company.
In-house training workshops start at $7,500 USD. This provides a savings at 10 or more participants, and can be planned to suit your schedule and calendar; for instance, held online on two consecutive Friday mornings, or held in-person as an all-day workshop, or over 8 weeks as a class.
In general, groups of mixed stakeholders are fine so long as we discuss in advance — ecosystem mapping in particular can be a nice skill to learn and start to apply in collaboration with a client or partner agency, or to be used to bring multiple departments together.
My workshops scale up and down very well, and large and small groups alike are just fine. Smaller groups afford more time for getting into the nitty-gritty and applying the lesson to a specific challenge or product, and larger groups help you get everyone aligned on tools and methods in one shot to improve the quality and effectiveness of your collaborations.
“If you’re always trying to make that ‘perfect’ map and can’t start — this one’s for you. Scribble, bubble, make those lines and refine as you go! In the end, it’s all ok.”
– Gina, Content Designer and Strategist & 2023 MCE Workshop Attendee
About the Instructor
Mapping Content Ecosystems is led by Scott Kubie. Scott has been a Staff Content Strategist at Mailchimp, the content strategy practice lead at Brain Traffic, and was the first UX content strategist at Wolfram Research.
He wrote Writing for Designers, hosts the Content Events community and newsletter, and leads the Content Career Accelerator. He is a popular speaker at web, UX, marketing, and design conferences around the world.