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Product Writing Crash Course

The Side of the Egg

Between a high, solid wall and an egg that breaks against it, I will always stand on the side of the egg. Haruki Murakami

Plenty of Room Upfront!

Amateur bands ask you to demonstrate your excitement. “Hey come on! You guys can do better than that! Get up here! Let’s see some dancing” Pros? They share their excitement. Which eventually infects the audience, and is returned back to them.

UCD vs. Gestalt

I’m not so sure that users should always come first on design projects. Think about it like remodeling an old building. You could go up to all of the people who happen to be near the old building, or who have visited recently, and ask them why they came to the old building and what … continue

No. 24 | Seven lessons I’ve learned from building things

I recently spent most of a weekend assembling IKEA furniture. It had me reflecting on experiences with assembling, building, and creating physical things over the years. Here are seven lessons I’ve learned from building things. 1. To not get in your own way. You have to think a few steps ahead with most builds. “Painting … continue

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