When I know what I want to say I start at the top-left corner of the page. “Dear Sir or Madam, I demand satisfaction!” When I don’t know what I want to say — or even what I think — I start in the middle of the page. Then I can go up. Or down.…
Tag: design
Ting follower numbers in navigation
This is on the main nav of the Ting website. I like how the follower numbers are displayed — it’s a nice way of adding a wee bit of persuasive rhetoric to a limited space. It doesn’t just say “please follow us” but rather “Join the 123,000+ other people that have already decided to follow…
Clarity Through Content Strategy
Getting the clarity and coordination you need to do your job, and to ensure the success of your project, often requires looking beyond the “content stuff” to the entire organization itself. This framework can help.