< Next opportunities begin January 6. Act soon to get your spot.

Unambiguously mine

My book is in print now. Available in print, anyway. Print on demand. I have a printed copy. (I don’t want to get “you wrote a text”-ed about my book and its relationship to paper. But I digress.) I did not know this was going to happen when I agreed to write for the Briefs … continue

The system is a lie

I’ve always been enamored with product ecosystems. It’s rare that I’ll buy anything without researching what kind of accessories I can get with it. Does it have an official case, pouch, or sleeve? Can you change the tip, the handle, the grip? What can I upgrade? What can I combine it with? LEGO was both … continue

Sometimes words are best

I like when designers solve problems with words in a straightforward and simple way. I nearly opened the wrong end of this carton of heavy cream. But then I saw the all-caps instructions to OPEN OTHER END. So I did. Not hard to imagine a designer using an illustration (which you’d probably decrypt right after … continue

Change management example in Overcast

There’s a lot to like here. Clear heading. Shows up immediately, full screen. The pre-selected path (to remove your email address) adds privacy and is user-focused. It explains what the email address is for in simple language, right there on the same screen without having to go anywhere else to read anything. Love it.

Please pull with vigor

This sign delights me. Snapped this pic in Indianapolis last year during Confab Higher Ed and don’t think I ever shared it. I hope it delights you, too.

From the notebook: Maps and stories and journeys

Been developing a new workshop to help orient practitioners to all of the various tools available for being user-centered in their content strategy work. It’s been interesting and maddening at the same time. There’s a good deal of semantic diffusion across the various tools and methodologies. And many were blatantly misnamed to begin with. In … continue

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