I still care about content.

A few years back, a local reporter and columnist attended a content strategy conference at which I was a presenter. I had the impression he got sent there for his own professional development reasons. But he might have attended out of genuine curiosity, or for the purposes of the write-up he eventually published in a … Read more

Do you need a portfolio to apply for UX content roles?


Do I need a portfolio to apply for UX content roles?

Yes, but possibly also no.

I recommend to my coaching clients to create a portfolio if you can. And I think that most people can, because portfolios don’t have to be these super glossy case studies of high fidelity prototypes.

The portfolio is showing how you think and how you work. So if you have some stories about your work, and you can come up with visuals to accompany them screenshots, sure, but also diagrams, photos, you can put a little work story together, put a few work stories back to back, package them up in a presentation format — that’s also my recommendation. And now you have a portfolio.

So you could be applying to an enterprise content role where a portfolio is not required, you could be applying for a product marketing or marketing role, where your portfolio is not required. But if you have one that’s going to help set you above other candidates, it’s going to give you something to talk about with a hiring manager, especially if the organization is new to UX content. They might not even know what questions to ask, they might not know what the work could look like. So it’s an opportunity to lead.

So yeah, there’s plenty of jobs out there. If there’s a match where you don’t have a portfolio yet and they’re not asking for one? Great! Go ahead and apply. But I would encourage you to take the time to start building one regardless.

21 small thoughts (and counting?) about information architecture

I don’t know what this is. I know it’s not a complete thought. But it’s also not a draft of some specific larger thing. I think this is just an incomplete list; funny, given the topic. There are many smarter and more experienced people than me who can and should and have written the books … Read more

Musical Scrapbook: 2021

Sometimes when I share writing from old newsletters or other publications, I make the date in the WordPress CMS match the original publication date, so as to appropriately place it chronologically if someone goes on a deep-dive into my stuff. I could have done that for this…made the date January 1, 2021 or something. But … Read more

Good interfaces are not, in fact, like jokes

Some of the most insidious design advice ends up sticking around because it sounds true. Or clever. Or both. I suppose this is true of all bad advice. One particular piece of true-sounding, clever-sounding, and ultimately dangerously-reductive advice that irks me is the trope that compares good interface design to a good joke. You might have seen it in this form: A user interface … Read more

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