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the kubie.co blog

I have blogged intermittently since the mid 90s. Thankfully, much of the early teenage angst is lost to time. This collects my writings from this site, an earlier personal website, and some newsletter projects over the years, in mostly chronological order. I also publish new writing here. I publish somewhat more formal writing about content strategy and design careers at Content Career Accelerator.

Ancient as Egypt and dumb as a baby

This essay originally appeared in Issue 085 of the UX Writing Events newsletter on May 9, 2022. Holy fucking shit do I feel old. I’m back in Minneapolis, visiting, after a year away and three-ish years after the pandemic started. That’s around when I got laid off from Brain Traffic, and also stopped being able … continue

It’s all made up, and that’s okay

Is content strategy … real? Product strategy? UX strategy? Customer experience? What about content design? Information architecture? Experience architecture? The answer to any of these, depending on my mood, is either yes, no, or who cares. Mostly, and most importantly, it’s “Who cares?”. Arguments about what “does and doesn’t exist” in design land to be … continue

Two product culture weaknesses that can kill your experience

When the overall quality of a digital experience feels low, but I can’t quite put my finger on it, I’ve found that it often stems from one of two secret weaknesses that plague many product teams: lack of confidence and lack of trust.  Lack of confidence The kind of confidence I’m talking about is an … continue

Choose C

This essay originally appeared in Issue 078 of the UX Writing Events newsletter on February 28, 2022. I hope that you are safe, and that you feel safe, and if not, that you will again very soon. If there is anything I can personally do to help you, please let me know in reply to … continue

Scott’s Upcoming Events 2022

It seems it’s going to be a very busy year for me! I left my job as a Staff Content Strategist at Mailchimp at the end of January without much of a plan, other than to spend less time on Zoom calls and more time working on whatever the heck I want. It’s been a … continue

Writing Rules Are Made to Be Chosen

Wanting to know “the rules” is a very natural impulse when it comes to writing. Learning and following the rules – of spelling, of grammar and usage, of how term papers are supposed to be formatted – was part and parcel of how most of us learned to write. This perspective can be detrimental when … continue

Hire Product People Who Already Understand Content

This article originally appeared in Issue 050 of UX Writing Events. For some reason (tequila, mostly) I vented a bit of frustration yesterday afternoon with the way content work is often viewed in product land. This tweet seemed to resonate the most with folks: Imagine how much productivity you could unlock by hiring product leadership who already understand … continue

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