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Product Writing Crash Course

Thinking with paper

When I’m trying to figure out what I think, to unravel something new, I use paper. Email makes you think like email. Pick some people and tell them something. But maybe I don’t need to tell anyone anything. Maybe I need to make a to-do list, or write up a list of questions and add … continue

Conference diary: Confab 2018

Holy shit. So was that a conference or was that a conference? I’m still reeling from the end of Confab 2018, a (the) content strategy conference held annually here in Minneapolis, Minnesota. My employer, Brain Traffic, produces the event. My primary contribution leading up to Confab is to interject unasked-for advice into conversations I overhear … continue

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