Choose C

This essay originally appeared in Issue 078 of the UX Writing Events newsletter on February 28, 2022. I hope that you are safe, and that you feel safe, and if not, that you will again very soon. If there is anything I can personally do to help you, please let me know in reply to … Read more

Scott’s Upcoming Events 2022

It seems it’s going to be a very busy year for me! I left my job as a Staff Content Strategist at Mailchimp at the end of January without much of a plan, other than to spend less time on Zoom calls and more time working on whatever the heck I want. It’s been a … Read more

Writing Rules Are Made to Be Chosen

Wanting to know “the rules” is a very natural impulse when it comes to writing. Learning and following the rules – of spelling, of grammar and usage, of how term papers are supposed to be formatted – was part and parcel of how most of us learned to write. This perspective can be detrimental when … Read more

Hire Product People Who Already Understand Content

This article originally appeared in Issue 050 of UX Writing Events. For some reason (tequila, mostly) I vented a bit of frustration yesterday afternoon with the way content work is often viewed in product land. This tweet seemed to resonate the most with folks: Imagine how much productivity you could unlock by hiring product leadership who already understand … Read more

If the job is more than writing, why does your interview process focus on writing?

Content design is more than writing. Please send us your writing samples. Content design is more than writing. Please take this UX writing test. Content design is more than writing. Take ten minutes to review this and then provide feedback on the writing. Come on now. Do I even have to explain myself here? Bringing … Read more

Two attributes that shape every content role

A version of this originally appeared in Issue 043 of my UX Writing Events newsletter. For a joint meetup of Content Marketing Atlanta and IxDA Atlanta earlier this year, the top question for me from both groups was some version of: “What is up with all of these different content roles?” To illustrate my take … Read more

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