A designer who writes.
Folks seem to like my latest bit of advice for aspiring designers: Learn Thinky Things. I coined this advice (with an unconscious assist from Marc Maron, I suspect) as part of an off-the-cuff remark during UX Content Office Hours. Someone asked whether content designers need to learn Figma, a popular tool for front-end design. I shared my response as a … continue
Is content strategy … real? Product strategy? UX strategy? Customer experience? What about content design? Information architecture? Experience architecture? The answer to any of these, depending on my mood, is either yes, no, or who cares. Mostly, and most importantly, it’s “Who cares?”. Arguments about what “does and doesn’t exist” in design land to be … continue
When the overall quality of a digital experience feels low, but I can’t quite put my finger on it, I’ve found that it often stems from one of two secret weaknesses that plague many product teams: lack of confidence and lack of trust. Lack of confidence The kind of confidence I’m talking about is an … continue
Conceptual debt accrues when we take shortcuts in developing the foundational concepts behind our products.
UX writing is less “writing, but apps” and more “design, but words”. What I mean by that is that UX writing is primarily a UX design specialization. UX writers typically focus on interface copy and language while working collaboratively as part of a design team on a specific product or feature, rather than working solo … continue
Using placeholer text like Lorem Ipsum can help you visualize and consider what impression the form your content will have on your reader. It’s a pencil sketch before laying down ink, a hummed melody before writing the score.
A bit jarring to see one of the tools of my trade — customer journey maps — pop up in this article about the 737 Max and Boeing’s efforts to manage customer “anxiety” about their totally safe airplane that’s killed 346 men, women, and children. (So far.) I’ve been trying to imagine how it will … continue
One of the first times I presented on ecosystem mapping, an attendee shared an image of their own map they’d been inspired to create. It was interesting, colorful, and information-rich. But also? It wasn’t what I’d call an ecosystem map. At first I worried about the quality and clarity of my presentation. But others shared … continue
The more you know, the less you carry. Mors Kochanski, wilderness survival expert. Writing and sketching. Card-sorting. Diagrams. Interviews. Spreadsheets. Workshops (structured ideation and synthesis). That’s my toolkit, more or less, for most design problems. The further I get into my career the more affinity I have for simple and sturdy intellectual tools that can … continue
My first book, Writing for Designers, was released by A Book Apart one year ago today. Personally, much of the past year has been a blur. I experienced a profound loss in December in the death of my mother, a scant 68 days after the book was first released. Reflecting on a year since the … continue
Or you will, if you subscribe. Personal dispatches from the desk of Scott Kubie, a designer who writes.