What to Include in a Content Ecosystem Map
We’ve learned what a content ecosystem map is and why it’s necessary, so now let’s look into what the map actually needs to include.
I have blogged intermittently since the mid 90s. Thankfully, much of the early teenage angst is lost to time. This collects my writings from this site, an earlier personal website, and some newsletter projects over the years, in mostly chronological order. I also publish new writing here. I publish somewhat more formal writing about content strategy and design careers at Content Career Accelerator.
Ting follower numbers in navigation
This is on the main nav of the Ting website. I like how the follower numbers are displayed — it’s a nice way of adding a wee bit of persuasive rhetoric to a limited space. It doesn’t just say “please follow us” but rather “Join the 123,000+ other people that have already decided to follow … continue
No. 32 | Seven things I want for my Fortress of Productive Solitude
There’s no way you’re going to complete delicate repairs on a Phantom Zone projector at an open-office desk in the Daily Planet bullpen.
No. 31 | Seven phrases I find useful
It strikes a different and more open tone than, say, “What we should do is…” or “The obvious course of action is…”
No. 30 | Seven aspirations
To work the plan. To be radically present in my own life.
An Introduction to Content Ecosystem Maps
A content ecosystem map is a visual representation of your content reality—what you have and where it is. And yes, you definitely need one.
How to Plan and Run a Content Strategy Alignment Workshop
If you want to ensure a project goes smoothly, you need to get everyone on the same page right from the start. Enter the content strategy alignment workshop.
Scratchpad
An ode to the tools that help us remember.
No. 29 | Seven items of miscellaneous personal news
Got to get into something new when you get dumped.
No. 28 | Seven questions to ask before you order swag
I have strong feelings about swag (also known as schwag, which, ew). The overall sentiment is: NO.